Wednesday, 6 August 2008

Netflix Successfully Battles Recession

Netflix appears to be thriving despite of the current recession -- or possibly because of it. The online video renter saw its subscriber rate rise 25 percent from its year-ago rate outgrowth. Some analysts attributed the growth to people look for less expensive entertainment as the current receding grips the country. Other analysts suggested that Netflix may have been helped by the introduction of a streaming service in May that allows users to view movies on their TV sets with the economic aid of an inexpensive settop box, the Netflix Player, developed by Roku. Net income for the companionship rose merely 3.8 percent to $26.6 million from $25.6 million, leading analysts to suspect that some Netflix customers may be downgrading their subscriptions to incur fewer movies each month than they had antecedently.